Who was responsible for the marketing of LA Noire?

lick Creative are proud to have created the Point of Sale campaign in support of smash hit game L.A. Noire. it shot to the top of the all format chart for the week ending May 21 with an incredible 1.6 million units sold in a week. This makes it the second-biggest game of the year so far. Congratulations to Rock star Games.

List all methods of marketing used to promote the game – consider viral and guerilla marketing techniques as well as more traditional methods.

Methods used to promote the game is

·      Viral- word of mouth

·      Facebook page

·      La times landing page

·      Youtube channel/trailers

·      Fan/games forum

Guerilla

·      Low cost unconversianal

·      Target- train stations where people are going to work so they have money to buy the game

·      Something different easy to capture attention.

Rockstars official website which include

Merchandise-

·      Posters

·      Stickers

·      Notebooks

·      Pencils

·      Cd soundtrack

·      T-shirts/ jackets

·      Flashlights

-       Synergy--- Give examples of how synergy was used to promote the game.

Two different ways of promoting the same thing for example on release date they also released a remix soundtrack.

When were the trailers released for the game? List dates and analyze what was shown in the trailers.

1^st trailer: 16/12/2010

2^nd teaser:21/91/2011

2^nd official:24/01/2011

gameplay orientation trailer:09/02/2011

L.A Noire ‘naked city’ pre-order game game (03/03/2011

Gameplay ‘investigation and integration 09/02/2011

3^rd official trailer 07/04/2011

gameplay ‘rising through the ranks’

Were there any particular deals struck between Rockstar and the platforms?

there are particular deal between rockstar and platforms so that rockstar have complete comtrol over there games.

How was desire creation built around the game before its release?

desire creation was identified by release parts and revealing them to the audience they did this throw trailers which realease dates are show in previous question. They did this to drip feed the audience and used it as a use of persuading to draw them in to watching and then purchasing the game.

How have Rockstar maximized their potential revenue streams?

Rockstar have maximized their potential revenue streams by introducing L.A Noire rockstar pass DLC, in this you could buy all dlc for £7.19 on psn and 800 mircosoft point on xbox live, free machine guns, a slip of the tongue, the naked city.

How can you access/purchase the game?

You can purchase the game in shops you can purchase certain section of the game in different shops such as play game station etc or you can purchase them online or on there official website.

What are the implications of gatekeeping for the target audience?

The implications of gatekeeping for the target audience are

PEGI

BBFC

ERSB.

intial video research

the global video industry is currently worth $65 billion. the value of the british video game industry is 3.6 billion with 43 billion hour played a day in the uk. on average there is 8/10 homes who have game consoles. the most popular games console is xbox 360 currently but the best ever selling games console is ps2.